Position your brand
at the top of AI

AI Search refers to the shift from traditional web search engines to large language models (LLMs) like ChatGPT, Gemini, Grok, and Perplexity, where users query AI assistants for recommendations, evaluations, and even purchases without visiting websites. It matters for brands because AI drives consumer discovery and decision-making, with growing monthly web traffic from AI sources, allowing brands to control visibility and revenue during these untracked customer journeys.

This is creating a new need for Generative Engine Optimisation (GEO), or other names such as "Answer Engine Optimisation" (AEO), or simply AI Optimisation, referring to techniques for improving how LLMs retrieve, index, interpret and use brand information to form personalised answers to their users.

Generative Engine Optimisation (GEO) is the process of optimising brands to appear at the top of AI search results and recommendations, ahead of competitors, across AI models like ChatGPT, Gemini, Claude, Perplexity, Grok, and Copilot. It involves techniques like fine-tuning datasets, feedback loops, and structured content to enhance retrieval, accuracy, and authority in AI outputs.

Topology is a specialist firm focused on helping brands optimise their presence in AI search through GEO services. We position brands as the top recommendations in AI models, measure their authority using proprietary metrics, and control AI outputs to prevent misrepresentations, ensuring brands drive measurable revenue from AI-driven discovery.

AI answers are fast becoming the first touchpoint in discovery and support; early inclusion compounds as knowledge graphs, embeddings, citations and training snapshots favour stable, high-quality sources; category definitions, canonical facts and third-party authority signals harden over time, creating incumbency effects that are costly to dislodge. Acting now secures crawl and indexation of clean, structured facts; opens feedback channels with model providers; seeds evaluation and preference datasets; and establishes measurement that ties Share of Answer to pipeline and revenue. Our limited program accelerates this foundation so your brand earns durable visibility, recommendation share and commercial outcomes across ChatGPT, Gemini, Claude, Perplexity and Google AI features.

SEO ranks web pages in a public index; GEO conditions large language models to retrieve, cite and recommend your brand inside private model ecosystems. GEO focuses on entity optimisation, canonical fact packs, knowledge graphs, schema markup, embeddings and RAG inputs so assistants like ChatGPT, Gemini, Claude, Perplexity and Copilot return grounded answers; it uses evaluation datasets, provider feedback loops and structured citations to influence model memory and retrieval behaviour over time. Success is measured by Share of Answer, Brand Rank and answer accuracy across intents and moments, not blue-link position or click-through; the outcome is inclusion and recommendation inside generative answers where customers decide without visiting your site.